LOCATION: Hong Kong

DATES: July 20-22, 2010  

15% DISCOUNT FOR IGC MEMBERS

Day 1

·        World Cup debrief – what worked and what didn’t - key lessons

·        2010/2011 Football Season – Teams to look out for and comparing the new products and services being offered by the bookmakers

·        Successfully pricing events and balancing a liability book to maximize return in different markets

·        In-play betting / in-running: Building a compelling product for different customer profiles

·        Sportsbetting in casinos: making the most of this new revenue stream where it is legal - effectively managing risk and liability

·        Case study of in-play sports betting and introducing hand held devices in a Vegas casino

·        Capturing the potential of smart phones and mobile betting

·        Innovations in payments in Asia – making it easy for the customer while protecting your company

·        A quick update on the regulatory and legislative environment for sportsbetting and lotteries in different Asian jurisdictions

Day 2

·        Successfully developing new products and marketing a sportsbook in Asia

·        Innovations in side bets and mini-games – Incentivizing customers to stay longer and bet more to get that extra 30% business

·        Profiling and managing high rollers in different Asian markets

·        Development of sports based lotteries in Asia – Legalities and opportunities

·        China focus:

·        Developments in sportsbetting and lotteries in India

·        International Operators’ Perspective: Making soccer betting more interactive, exciting and improving the consumer experience

·        CRM and how to manage your user base as you grow with new products and services – ensuring a seamless service

·        Financial betting:  latest on odds setting, customer profiles, FX betting

·        Latest on fraud detection, screening and identifying cheating in online betting  

Day 3

·        Session 1: Live Betting and live streaming

·        Session 2: Strategies for succeeding in the Asian market as a European operator

·        Session 3: How to monetise social networking and other entertainment options in the sports gaming arena