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The Importance of Liquidity for the US States Offering i-Poker

December 2013 – WOGLR

Following the opening up of three US states for online poker over the past year, attention has fallen not only on the details of each state's regulations, but on how attractive each state's online poker offerings will be to players. In particular for online poker is the issue of liquidity: having enough players online to create an experience that retains customers and profitability. Jeff Ifrah, Editorial Board Member and Griffin Finan both of Ifrah Law examine the benefits of online poker liquidity and how it might be achieved in the US.

For online poker to truly thrive in the United States, online poker operators will need to ensure that they have enough players to create a good experience for the consumer and to make the operation of the room profitable. Three states are now offering live online poker and several more states are certain to consider online gaming legislation in the upcoming year, but the question for the three states already online and the states considering online poker is if they have enough liquidity to support a sustainable online poker room, and if they do not, how can sufficient liquidity be created?

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