Leveraging your affiliate and CRM strategy for increased profitability

7th and 8th December 2004 London

How do you ensure your brand climbs the list of the most popular gaming sites? What partnerships should you enter to optimise your marketing budget, and how do you break into new markets? In an industry suffering from heavy advertising and operating restrictions, a clever and innovative marketing strategy is vital.

Effective Marketing for Remote Gaming Operators is a discussion-based event examining and evaluating the various aspects of your marketing plan in order to increase your profit from the growing market of online gamblers. The expert panel includes speakers from companies such as iGlobal Media, Betfair, Carmen Media Group, Coral Eurobet UK Ltd and Intertops.com. The speakers will share their knowledge on creating and implementing a successful marketing campaign, managing and evaluating affiliates, and overcoming challenges to advertise within legal restrictions.

Peter Kjaer, CEO of DrHo888.com – part of Stanley Ho’s Asian gaming empire – will share his experience on how best to access the lucrative Asian market.

Delegates at this event will also discuss:
· How to create a fully integrated marketing strategy
· What qualifies as top customer service in the gaming industry?
· Strategies for cost effective customer acquisition and retention
· How to co-operate with state gaming monopolies

To encourage interaction, delegates attending this event will be seated on round tables and have structured discussion time as part of the agenda. Not only will you benefit from the experiences and opinions of the speakers, but you will also hear the problems and alternatives to solutions from like-minded peers.

To book simply visit http://www.osneymedia.co.uk/tracker/osneytracker.asp?magazineid=776 or email paul_osmond@osneymedia.co.uk. IGC members are entitles to a 15% discount (please quote 764 igc to claim the discount)